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all glow'd up | vitamin c, turmeric + ha brightening serum.

R 209.30R 299.00

30ml / 1 fl.oz + 5ml extra

vitamin c, turmeric, and liquorice extract to brighten.

bakuchiol and aloe to clear and soothe.

multi-molecular weight hyaluronic acid to hydrate.

why you will love it: 

get ready to glow hard!

you will love this brightening serum because it's packed with vitamin c and turmeric (a go-to used by africans for ages to fight dark spots) that will leave your skin shining bright like a diamond.

this is inner peace and hydration in a bottle!

why it's special: 

made locally in south africa.



conscious packaging and ethically sourced. 

beauty without cruelty certified. 

sulphate + paraben free

synthetic fragrance + dye free.

aqua (water), aloe barbadensis (aloe vera) leaf juice, betaine, 3-0-ethyl Ascorbic Acid (vitamin c), hydrolysed jojoba esters, niacinamide, glycerrhiza uralensis (licorice) root Extract, bakuchiol, salix Alba (willow) bark extract, magnolia grandiflora leaf extract, panthenol, curcuma longa (turmeric) root extract, tocopheryl acetate (vitamin e), kigelia africana (sausage tree) fruit powder, aspalathus linearis (green rooibos) extract, sodium hyaluronate, glycerin, xanthan gum, lecithin, butylene glycol, levulinic acid, sodium levulinate, sodium anisate. 

delivery time estimates (working days) 

cape town 1-2 days 

JHB + other main centres like durban 2-3 days 

outlying areas up to 5 days


we guarantee quality, so if you are not happy with your products you can contact us within 7 working days we will come collect from you free of charge and will process a full refund. 

what are some ingredients that you will never use? 

silicones, fragrances, micro beads, peg's, phthalates, formaldehydes, bpa's, petroleum-derived, oxybenzone, chemical sunscreens among others. 


is this product suitable for sensitive skin?

yes! we use both safe and quality ingredients at levels that do not irritate the skin.

our products have been tested with sensitive skin and are dermatologist-approved.

please note that if you have eczema, ingredients such as aloe and panthenol are great. However, we do not recommend using the save our skin (sos) aha/bha exfoliator.


do your products work for younger or older skin? 

yes we have a wide range of actives. 


can men use your products? 

of course! 


how natural are your products?

over 95 percent. the rest are plant identical ingredients (such as our vitamin c) or naturally certified preservatives. 


i've heard oils are comedogenic - is your product going to clog my pores? 

most oils are comedogenic. however, the formulation and the quality of the ingredients used are the important factors in how the oil functions. that's why we choose only the best ingredients and work with highly skilled formulators to produce products that are formulated for your skin, that dont clog your pores. for example, our coconut oil is high quality and organic. 


your product has a scent but you say it is fragrance free? 

we use no artificial fragrances as these are used for smell only and have no benefits for the skin. we use ingredients with natural scents that also have benefits for your skin. 


how long does the product last for and when will I see results?

all our products have a 2 year shelf life. They should be used within 6 months of opening. please keep out of direct sunlight. 

your product should last about 6-8 weeks with regular use. you should see results within 4 weeks (however, pigmentation can be a longer process).


how are your ingredients sourced and are they organic? 

some of our ingredients are organic. the majority of our ingredients are certified to international standards. all our products are vegan and cruelty free.

a lot of our oils and other natural ingredients are from africa, but ingredients like hyaluronic acid are from abroad.

all ingredients are high quality and traceable back to the farmer. 


do you use essential oils? 

we use high quality essential oils in some of our products - but in quantities less than 0.25% total. this is well below recommended guidelines and safe. 


you say your product is clean but some contain alcohols? 

we use cosmos-certified alcohols derived from plants and in extremely small quantities (less than 0,25% of a product if used). 


after cleansing, add 3-4 drops onto your face then tap, tap, tap it in until absorbed, and enjoy that natural glow.

to read the full story on how we created our brightening serum go here

all glow'd up | vitamin c, turmeric + ha brightening serum.

R 209.30R 299.00

Customer Reviews

Based on 40 reviews
Glow'd FR FR

Works really well my skin is singing 💖💖

Andile Rampai
Amazing stuff. (All glow’d up serum)

I’ve been using this since May 2021, it has been great on my skin, I am happy and highly recommend it.

Kedibone M.

all glow'd up | vitamin c, turmeric + ha brightening serum.

Happy with this serum

Really happy with the serum. Overall it definitely has improved my complexion and made me feel more confident, just wish the bottle was bigger! Also hate to throw away such a cute little bottle once it’s done, should consider selling something like a sachet so it can be reused?

Zulaykha Mitha

This serum has caused my skin to start peeling after using it. I’ve even tried to space it out, using it a few times a week but it causes irritation within a day of use and I don’t have particularly sensitive skin. In addition to this it pills easily, I’ve tried using different consistency moisturisers and even oils on top of it but it pills with whatever product I use making my skin feel dirty and as if it’s not being absorbed