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vegan
vegan.
cruelty-free
cruelty-free.
dermatologist-approved
dermatologist-approved.
artificial fragrance free
artificial fragrance free.
unisex
unisex.
pregnancy-safe
pregnancy-safe.
sulphate-free
sulphate-free.
paraben free
paraben free.
conscious packaging
conscious packaging.
made in south africa
made in south africa.



clean
clean.

we use ingredients that are 95% natural, with the rest being plant-identical, that are carefully formulated to be as good for you as they are for the environment

simple
simple.

we've taken the guesswork out of complicated routines and minimised the number of steps you need to achieve glowing skin

effective
effective.

our entire range has been built by a community of real people so they're guaranteed to target your biggest concerns like dark spots, acne and hydration

affordable
affordable.

everyone has the right to great looking skin – so we worked hard to bring you the quality you deserve at prices you can afford