made by africa.

background to the campaign. 

founded by amanda du-pont and created by a community on social media alongside expert formulators, our first campaign is a thank you letter to everyone that supported us on our journey to create this skincare range, as well as a celebration of what makes us, as africans, truly unique. 

celebrating local, thinking global.

the entire range is produced in south africa, and uses 95% natural ingredients, focusing on those that are native to us, like aloe, shea, marula, and rooibos, to name a few.

we have combined our beloved local ingredients with powerful plant-identical actives garnering international acclaim like niacinamide, hyaluronic acid, and vitamin c, to produce a unique range that's the best of both worlds.

meet the range

community-built, from the start.

our journey began in 2020, when we started building our community on social media.

over a few months we quickly realised the need for skincare that breaks the mould in a lot of ways – and is clean, simple, effective and affordable.

since then, we have worked hard to to develop the entire range with our community, so it reflects exactly what they want. 


  • starring – amanda du-pont, terence (my friend ned), candace (my friend ned), jeremih (my friend ned), asiphe (topco), sumbo (topco), jeanelle
  • production – dare content
  • director – talya galasko
  • creative direction – nash mariah
  • dop – deon van zyl
  • 1st ac – kent satram
  • 2nd ac – tarryn baldwin
  • dit – hannes benade
  • gaffer – wiseman dinizulu
  • bts – thalami mhaha
  • art director – adi koen
  • hair and makeup – suaad jeppie
  • hair and makeup assistant – zenique gordon
  • wardrobe stylist – mandy nash
  • wardrobe assistant – sibo mditswa
  • props assistant – danny
  • props runner – junior
  • photographer – michael oliver love
  • lighting assistant – dewald bruwer
  • digital assistant – tatyana levana
  • post-production – strangelove 
  • sound design – pressure cooker
  • script – buhle ngaba